If you website is older than four (4) years old you can no longer be on page one of Google.
Google Algorithm Updates
The only way to get to page 1 of the Google Search is to have an eye out for when the algorithm changes.
Updating your Website
Is there a right time to update my website? Yes; after three (3) to five (5) years of usage but you should keep your SEO updated regularly. This is due to how often Google updates its algorithm, as we mention above.
Who should I choose
Should you create your own website or should you hire someone to create your own website? This is one of the most asked questions when it comes to website development.